Seriously Bad Elf

Would you believe that there’s a brand of beer called "Seriously Bad Elf' I know that there are other odd names for beer brands; for instance, "Pig’s Ass Porter" is a local favorite around here.
Yep - he looks seriously bad, all right.
Now, I know absolutely nothing about beer - to me, they all smell the same, and would probably taste the same (like crap), but there’s probably people on the other side who wouldn’t be able to tell the difference between some month-old Folger’s brew and a freshly-ground cup of Starbucks French Roast.
But still, I’m puzzled: what does a “bad elf” have to do with beer?